Jonny Dawson
Jonny Dawson
Media Kit, 2026
Jonny Dawson
@jdawsonoutdoors
PNW outdoor content creator covering mountain biking, hiking, snowboarding, and backpacking. Building a community of people who love the outdoors.
5.13M
Views in 90 days,
all organic
5.13M
Views, Last 90 Days
1.99M
Accounts Reached
99.6%
Views From Reels
Four trails,
one rider.
Content built around four disciplines, all rooted in the Pacific Northwest.
MTB

Mountain Biking

Trail riding, bike parks, backyard builds.

HIKE

Hiking

PNW summits, day hikes, gear in the field.

SNOW

Snowboarding

Resort and backcountry, full season coverage.

PACK

Backpacking

Multi-day trips, destination travel, gear tests.

Content Portfolio

This is peer-to-peer content: shot, edited, and posted the way one outdoor person recommends gear to another.

Rates & packages

Priced like trail difficulty: straightforward, no surprises. Final scope and usage rights confirmed per project. Destination and multi-day collabs quoted separately. Every package is also available as UGC (User-Generated Content) — same rate, per reel, delivered directly to your brand for use in paid ads and organic channels.

Green / Easiest
Raw Content
$100

Unedited clips shot to brief. You handle the edit and post.

  • Shot to your brief
  • Delivered raw, unedited
  • No usage rights included
  • UGC delivery available at this rate
Blue / Standard
Posted Reel
$200

Edited, posted to @jdawsonoutdoors, with usage rights for your channels.

  • Full edit + color grade
  • Posted to Instagram
  • Usage rights included
  • UGC delivery available at this rate
Black / Custom
3-Reel Bundle
$350

Three posted reels plus raw files for all three. Edited, posted, and yours to reuse.

  • 3 edited, posted reels
  • Raw files for all 3 included
  • Usage rights included
  • UGC delivery available for all 3 reels
Brand history
Mammut USA, Collective
Backpacker Magazine
Hibear
Official Tool Roll
Hest
PNW Components
+ more on request
Let's make
something real.
Instagram
@jdawsonoutdoors
Based
Washington, USA
Jonny Dawson, Outdoor Content, PNW Media kit updated June 2026