Jonny Dawson
Media Kit, 2026
5.03M VIEWS / 90 DAYS
Trailing 90-day reach across Reels and shorts, all organic. No paid boost behind these numbers.
Jonny Dawson
Jonny Dawson
@jdawsonoutdoors
PNW outdoor content: mountain biking, hiking, snowboarding, backpacking. Built for outdoor enthusiasts who actually go outside.
BASED IN WASHINGTON, USA
5.03M
Views, Last 90 Days
1.99M
Accounts Reached
99.7%
Views From Reels
Four trails,
one rider.
Content built around four disciplines, all rooted in the Pacific Northwest.
01 / MTB

Mountain Biking

Trail riding, bike parks, backyard builds.

02 / HIKE

Hiking

PNW summits, day hikes, gear in the field.

03 / SNOW

Snowboarding

Resort and backcountry, full season coverage.

04 / PACK

Backpacking

Multi-day trips, destination travel, gear tests.

Top content
A few top performers. Full library available on request.

This is peer-to-peer content: shot, edited, and posted the way one outdoor person recommends gear to another. It carries the weight of a real trip and a real opinion, which is what gets it shared and watched all the way through. That's the trust a brand borrows when it shows up here.

Rates & packages

Priced like trail difficulty: straightforward, no surprises. Final scope and usage rights confirmed per project. Destination and multi-day collabs quoted separately.

Green / Easiest
Raw Content
$275

Unedited clips shot to brief. You handle the edit and post.

  • Shot to your brief
  • Delivered raw, unedited
  • No usage rights included
Blue / Standard
Posted Reel
$450

Edited, posted to @jdawsonoutdoors, with usage rights for your channels.

  • Full edit + color grade
  • Posted to Instagram
  • Usage rights included
Black / Custom
3-Reel Bundle
$750

Three posted reels plus raw files for all three. Edited, posted, and yours to reuse.

  • 3 edited, posted reels
  • Raw files for all 3 included
  • Usage rights included
Brand history
Mammut USA, Collective
Backpacker Magazine
+ more on request
Let's make
something real.
Instagram
@jdawsonoutdoors
Based
Washington, USA
Jonny Dawson, Outdoor Content, PNW Media kit updated June 2026